Primary target market: ages 4–7 (early primary)
Secondary target market: ages 2–4 (pre-school)
Feathertickle Rainforest is a holistic global dental initiative, designed to promote children’s oral health. It encourages dental awareness and hygiene using traditional delivery platforms including multimedia, publishing and educational programs. It is also supported by commercial licensing and philanthropic associations.
Behind the adventurous storytelling and interactive activities is a powerful, well considered commitment to fun, imagination and creativity which encourages self-discovery and empowerment through play and communication for both children and ‘grown-ups’.